Be proud of where you live - New campaign to tackle litter
Cleaning the streets of England costs taxpayers around £1 billion a year - money that could be better spent on other vital services.
In an attempt to drive costs down, for the first time ever, all 14 Essex local authorities including Uttlesford District Council have joined forces to promote an anti-litter campaign which aims to change people's behaviour towards dropping rubbish onto our streets.
Supported by Keep Britain Tidy, The Highways Agency, McDonalds and a number of other fast food retailers the advertising campaign launched in June. It will see a number of hard hitting adverts, posters and banners displayed on bus stops, roundabouts, petrol pumps and town and village noticeboards across the county.
Although Uttlesford is a relatively clean and tidy district and was recently voted the best rural place to live in Britain, the council nonetheless recognises that even in a place like this more can be done to improve cleanliness. The council is supporting the campaign and will be encouraging parish councils to organise a number of volunteer litter picking days over the next two months. We will also be working closely with Stansted Airport and the Highways Agency to ensure that the messages are displayed in prominent sites where there is a litter problem of people throwing their litter from their vehicles, such as on the A120.
Littering - it's not pretty, cool, smart or classy!
Don't be part of the problem - be part of the solution